Strategy

Taking a strategic approach to your promotional activities enables you to get the most from your time, resources and budget. After all, if you're going to invest money in writing, communications or advertising you want to know you've planned things to bring optimal results.

Before you start, you need to know what your objectives are, how you expect promotional efforts to contribute to realising them, and how the elements in your campaign complement each other. Once you get going you have to consider timing coordination between creative processes, print deadlines, publication dates, production schedules, industry receptiveness, and your own ability to react to the results of your publicity.

If it's all starting to sound a bit complicated, remember that even the most detailed strategies can be broken down into manageable chunks. Sometimes it can be hard to see the wood for the trees, which is when an outsider's input can be extremely useful.

It's important to me that the publicity services I provide you with bring you the best results, and for that reason I offer the first 45 minutes of strategy discussion with a new client free of charge.