If you are a retail store...

As a retailer, you are at the forefront of the supply chain. Your word is final, as far as the consumer is concerned, so it's well worth choosing and using them well!
Here is an overview of the services you might find useful.

Copywriting

Useful for

There's a lot of competition for your customers' attention, so your communication needs to be powerful. Well-written copy wraps up your message in a neat package that speaks the language they respond to.

If you have a special promotion that you think will make a good story for the specialist gardening press or local media, it's worth presenting a well-crafted press release which convinces them your story is worth publishing.

Perhaps you have a website or customer newsletter that you use for informing about product promotions or for nurturing loyalty. These need to be written and presented in a style that holds attention and promotes the desired reaction.

Whether you want to keep on the right side of your customers, create in-store p-o-p materials to promote a product line or roll out your own branding campaign, Planting Stories can supply the copy to encapsulate your purpose.

Read more about copywriting

► Customer newsletters

► In store brochures

► Websites

► Advertisements

► Press releases for consumer publications

► Packaging and labelling

► Point of sale materials

Advertising and sponsorship	Useful for
Advertising and sponsorship are guaranteed ways to make sure your message appears in the publications or at the events you choose. Both can be costly exercises, so you want to be sure your money is spent wisely. With options ranging from traditional on-page print advertising to web and e-news banners to inserts, wraparounds and the various opportunities afforded by event sponsorship, it pays to know your way around. As a former advertising sales manager I know what to look for in a deal and can negotiate on your behalf to get you the most effective package. Read more about advertising and sponsorship	► Promoting your store in your local area(s) ► Advertising special (product) promotions or events. ► Promoting your store to a wider geographical audience of specialist consumers, especially if mail order is available.

Free promotion via Plant Concierge	Useful for
PlantConcierge.com is a recently launched website that makes it easy for consumers to get hands on help and advice for gardening. This means your less gardening-savvy customers can get the help they need to become more confident, which your more expert customers can earn money by helping others. It all adds up to more business for your store. Free promotion PlantConcierge.com includes a Retail Store search where you can advertise your store, and supplies various materials to help you spread the word among your customers. Click here for more information, or go to PlantConcierge.com to see the site in action.	► Promoting your store via the internet to customers in your catchment area. ► Promoting gardening services that your store offers. ► Encouraging less-confident customers to make more purchases. ► Putting more money in the pockets of your more expert customers.