|
In an age where running
shoes are sold for their iPod-compatibility and wine is marketed to appeal to
computer geeks, what can the horticulture industry do to broaden its boundaries?
To influence today’s
consumers, we need to connect with the non-gardening aspects of people’s lives.
And that means taking a fresh look at everything from pot tags to jumping on the
social media bandwagon.
Check out this 22m 44s presentation for
inspiration on plant promotion from a different angle.
(This is a shortened version of the presentation given at
the Four Oaks Trade Show 2009.)
|
