If you are a
manufacturer of products used by the trade... |
As a manufacturer of products used by the trade, your
connections with your end-users are probably pretty close. Your
biggest promotional challenges will be in maintaining and
enhancing a positive image for your business and products,
launching new lines and breaking into new territories.
Read on to discover how Planting Stories' services can help your
business. |
Strategy
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Useful for
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A strategy that maintains a positive brand/business image, considers
competition and target markets, and pays attention to product
description will give your business a firm foundation.
Image maintenance is important no matter how well-established your
client base is, as you never know what your competitors are going to
throw into the ring. By taking control of the way
your business is perceived you can influence customer confidence and
stand your ground when rivals make a challenge for your customers.
A well-defined image also makes it easier when you want to launch new
lines and even break into new territories.
If competition for market-share is tough, you may want to look elsewhere
for gaps. But you should also consider how your products are positioned.
If they feature unique attributes, how well are these presented to your
target market?
Read more about strategy |
► Generating and
maintaining a strong, positive image of your business, brand(s) and
products.
►
Helping you launch new products.
► Helping you break into new territories. |
Copywriting
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Useful for
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A few
well-chosen words can make your company or products stand head
and shoulders above the competition.
A well-written catalogue and website with detailed and
well-presented product descriptions can tip the scales in your
favour, as can informative direct customer communication.
If you'd like some attention from the trade press, providing
editors with well-written, relevant press-releases can make a
big difference to how or even if your story is published.
Read more about copywriting |
►
Catalogues
► Websites
► Direct mail to customers
►
Promotional leaflets etc used at
trade shows
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Entries in trade directories
►
Advertisements in trade publications
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Press releases for the horticulture trade publications
►
Product descriptions for trade
publications special features |
Communications
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Useful for
|
Editorial coverage in the
trade press can be a very effective way to spread information
about your business and its products to a wide audience.
Planting Stories can deliver your press release,
news announcement or product information to the contributors and
editors who create the publications read by the people you want
to reach.
Press releases can lead to free publicity, but only if the content is
considered newsworthy by the editors of the publications
concerned. Planting Stories can advise on the suitability of your
information and also on the best time to distribute it.
Trade publications run many features that focus on specific
services and products, so it's always good to make sure your
product range is in their line of sight. One of the easiest ways
to achieve this is to post your product information on
Garden
Press Info.
Read more about communications |
► Making sure your information reaches the
people who write the publications relevant to your marketing
plan.
► Promoting existing products via features.
► Announcing new products or company news. |
Advertising and sponsorship
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Useful for
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Advertising and sponsorship are guaranteed ways to make sure your
message appears in the publications or at the events you choose. Both
can be costly exercises, so you want to be sure your money is spent
wisely.
With options ranging from traditional on-page print advertising to web
and e-news banners to inserts, wraparounds and the various opportunities
afforded by event sponsorship, it pays to know your way around.
As a former advertising sales manager I know what to look for in a deal
and can negotiate on your behalf to get you the most effective package.
Read more about advertising and sponsorship |
► Promoting your products
► Enhancing your brand/company image
► Maintaining awareness and confidence in your business and its
products. |
Looking for the fastest, easiest way to get your
information seen by writers?
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Relations 2008-2009
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