If you are a
manufacturer of consumer products... |
As the original source of products which may find their way into
all four corners of the world, the information you provide will
influence their reputation and sales potential right through the
supply chain to the end consumer.
You need to give considered thought not only into how your
products are presented to end-users, but how you influence the
way your distributors promote them.
You've developed your products for good reasons, so let
everybody know what those are! Paying attention to detail can make
a world of difference in generating a positive business image
that gives you a head start over your competitors.
If you are lucky enough to
be working with distributors who exercise an active and
inventive marketing strategy, providing them with excellent
material to work with will help them to do an even better job
for you.
As the product originator you are in a powerful position to take care of
your own destiny!
Read on to discover how Planting Stories' services can help your
business. |
Strategy
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Useful for
|
If your products get into consumers' hands via retail stores,
then you want to have as much influence as you can on how they are
presented both to your immediate customers
as well as to consumers in store.
This means creating a strong image for your brand and communicating its
attributes well, not forgetting that your immediate customers and the
end-user consumers may be interested in differing sets of attributes!
Maybe you want to help promote sales through the trade press, and give
your retailers a helping hand by generating consumer interest via
gardening magazines.
A strategy that considers the value of your promotional activities and
coordinates them well will streamline your efforts and budget
efficiently.
Read more about strategy |
► Making sure your products
are promoted accurately and effectively, right through the supply chain.
► Spending your budget wisely to get maximum
benefit. |
Copywriting
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Useful for
|
The message
you give out from the start will be used over and over again
through the supply chain and on the internet as your products make
their way into consumers' hands.
You will most certainly benefit from having informative,
well-written product descriptions for your own
catalogues/website and to help your customers produce theirs.
If there are a number of links in your supply chain, you'll need
to present different information to the different people while
ensuring that a consistent message is passed along.
Taking things up a notch, adapting these descriptions to produce
press releases good enough to inspire media publication will
both stimulate sales and delight the wholesalers and retailers
who sell on your behalf.
Read more about copywriting |
► Trade
catalogues
► Websites
► Direct mail to customers
►
Promotional leaflets for
trade
►
Retail staff sales info
►
Entries in trade directories
►
Advertisements - trade and consumer publications
►
Press releases for trade and consumer publications
►
Product descriptions for trade
publications special features
► Packaging
► Point of sale materials |
Communications
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Useful for
|
If you're on the hunt for new distributors then publicity via
the trade press is a great way to reach a large, well-targeted
audience.
Even if you have all the distributors
you need, it's worth keeping a presence in the trade press both
to attract new customers (for them) and demonstrate that you
mean business!
If you sell direct to the public, then good communications with
the consumer press are a great asset when it comes to getting
the publicity machine churning.
If you leave it to retail stores to do your selling, that
doesn't mean you should take your eye off the ball when it comes
to media promotion.
In all of these cases, Planting Stories can ensure your press
information is delivered to the people who compile the
publications best targeted for your audience.
And whoever it is you need to reach,
Garden
Press Info offers the cheapest route for your information to
reach writers of trade and consumer publications.
Press releases can lead to free publicity, but only if the content is
considered of newsworthy value by the editors of the publications
concerned. Planting Stories can advise on the suitability of your
information and also on the best time to distribute it.
Read more about communications |
► Making sure your information reaches the
people who write the publications relevant to your marketing
plan.
► Raising awareness of your products in
various countries.
► Promoting your products within the trade
► Promoting your products to consumers |
Advertising and sponsorship
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Useful for
|
Advertising and sponsorship are guaranteed ways to make sure your
message appears in the publications or at the events you choose. Both
can be costly exercises, so you want to be sure your money is spent
wisely.
With options ranging from traditional on-page print advertising to web
and e-news banners to inserts, wraparounds and the various opportunities
afforded by event sponsorship, it pays to know your way around.
As a former advertising sales manager I know what to look for in a deal
and can negotiate on your behalf to get you the most effective package.
Read more about advertising and sponsorship |
► Promoting your products within the trade
► Promoting your products to the consumer market
► Attracting trade partnerships |
Looking for the fastest, easiest way to get your
information seen by writers?
 |
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Relations 2008-2009
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