If you sell by mail order...

Here is an overview of the services you might find useful.

Copywriting

Useful for

When presentation is everything, enticing, inspiring, informative, well-written product descriptions are essential.

Your copy needs to speak the language that your customers respond to, fuelling their desire and instilling confidence in your business brand as a supplier.

Press releases that include the content and speak the language magazine editors respond to are also a priceless asset.

Read more about copywriting

► Mail order catalogues
► Websites
► Advertisements
► Press releases for consumer publications
► Packaging and labelling

Communications

Useful for

If you are selling products via mail order, your presence in the consumer press can make a world of difference. Planting Stories can ensure that your press information gets seen by the writers whose publications influence the people who buy your products.

Press releases can lead to free publicity, but only if the content is considered of newsworthy value by the editors of the publications concerned. Planting Stories can advise on the suitability of your information and also on the best time to distribute it.

Read more about communications

► Making sure your press information reaches the writers and editors of the publications your customers pay attention to.

Advertising and sponsorship	Useful for
Advertising and sponsorship are guaranteed ways to make sure your message appears in the publications or at the events you choose. Both can be costly exercises, so you want to be sure your money is spent wisely. With options ranging from traditional on-page print advertising to web and e-news banners to inserts, wraparounds and the various opportunities afforded by event sponsorship, it pays to know your way around. As a former advertising sales manager I know what to look for in a deal and can negotiate on your behalf to get you the most effective package. Read more about advertising and sponsorship	► Promoting your brand and products in specialist and non-specialist consumer press.

Free promotion via Plant Concierge	Useful for
PlantConcierge.com is a recently launched website that makes it easy for consumers to get hands on help and advice for gardening. This means your less gardening-savvy customers can get the help they need to become more confident, which your more expert customers can earn money by helping others. It all adds up to more business for your store. Free promotion PlantConcierge.com includes a Retail Store search where you can advertise your store, and supplies e-banners to help you spread the word among your customers. See PlantConcierge.com for more.	► Promoting your online store. ► Encouraging less-confident customers to make more purchases. ► Putting more money in the pockets of your more expert customers.