Who's Talking About You?

Hopefully lots of people. Because the more people are talking about you, the bigger the impact your business is making. The more your name is mentioned, the more confidence it inspires. So the more you're talked about, the better your products are remembered when your customers are ready to buy.

 

If you can present an interesting, well-defined story to the right people, they'll start to talk. And once people start talking, others will too, spreading your news to an ever-increasing audience. You just need to know how to set the ball rolling.

 

Planting Stories provides you with and delivers the words to put into other people's mouths, giving them reasons to talk about you as you influence the content of the messages being spread.

 

 So if you've got something to say and you want it said well, then get Planting Stories talking about you.


Miriam Young

My background

Allow me to introduce myself. My name is Miriam Young and Planting Stories is my business.

 

I am the person who will carry out the services described on this website, assuring you of personal attention, professional service and commitment to achieving the best possible results.

 

Why do I do this? Because I truly enjoy communicating information between the people who want to tell it and the people who want to hear it.

 

Why can I do it well? Firstly because it is my passion, and secondly because I have been a media professional for over 15 years with 10 years’ experience in the horticulture industry. My career to date has given me extensive knowledge of media proceedings and sales & marketing techniques which I combine with my experience and international contact network in the horticulture industry to provide a unique resource.

 

I pride myself on being hardworking, adaptable and articulate both as a writer and communicator. If you haven't already worked with me you'll just have to take my word for that, but if you want some reference points to my work you can start by taking a good look through this website and www.gardenpress.info, both of which I have built with my 'bare hands' (even though web design isn't one of my areas of expertise!) and PlantConcierge.com which I devised and directed creation of. Also check out articles published on www.plantspotters.com. In addition to these, the links below  give you access to a small selection of press releases and published articles I have written.

I grew up in England, gained a nice set of qualifications but decided to ignore everything I'd studied and become a fashion designer. Despite good demand for my creations I hadn't yet developed financial business sense, so with bills mounting up I stepped over into the 'real' world by taking a job selling advertising space for my local newspaper. And never looked back!

One thing led to another, and I developed a career in London as an advertising sales manager at leading publishing houses such as Dennis Publishing and EMAP. An interest in making the news pages rather than selling them resulted in my moving to a record company to become a press officer.

After taking some time out for a spot of travelling, I settled in The Netherlands in 1997. Here, I eventually became responsible for international marketing and PR activities for perennials exporter Darwin Plants.
Evidence of this is still very much visible on Darwin PlantSpotters promotional material and website www.plantspotters.com, which was short-listed for Website of the Year in 2004 by the Garden Writers Guild (Now The Garden Media Guild).

In 2006 I decided to strike out on my own again as an independent publicist, for which purpose I established Planting Stories.


Aside from the green industry I also carry out freelance copywriting and editing for a broad range of well and lesser known brands.

 

For more about my professional experience go to www.miriamyoung.com

Writing samples - a very small selection
Horticulture - trade

Results of press release writing and distribution
Darwin Plants (AM new plants)
Darwin Plants (GM Pro news)
Ilan Tot
MiniMato
Quintus

Advertisements
MiniMato

Own published articles
(Please note some of these have been subject to third-party editing)
Phlox Crop Culture [p1] [p2]
Hockey Team Talk [p1] [p2] [p3] [p4]
Could You Be the Weakest Link?
TPIE [p1] [p2] [p3]
Perennial Know-How
Green Guide - Peonies
Various marketing articles in GARDEN International, including
Selling the Complete Barbecue Experience

Presentations
Tell Them The Story
Gardening - consumer

Results of press release writing and distribution
Bailey Nurseries
Darwin Plants [p1]
Darwin Plants [p2]
Darwin Plants (H. Chelsey)
Darwin Plants (AG news)

Own published articles
PlantSpotters.com
(Please note some of these have been subject to third-party editing)
Happy Roses article Emirates [p1]
Happy Roses article Emirates [p2]
Happy Roses article Emirates [p3]
Happy Roses article Emirates [p4]
Happy Roses EasyJet
General

Press releases
ACCESS Amsterdam (non-profit)
Best Biking Roads (GPS/Bike Touring)
Spijkers en Spijkers (Fashion)

Case studies
PatchManager (network cabling software)

Web texts
Peter Hanselman (IT outsourcing consultant)
Philips Consumer Electronics
1 2 3 4 5 6 7 8
Philips Medical Systems
NIVEA Skin Care

Email marketing
Slazenger
US Basic

For more info about my work outside of the horticulture industry see
www.miriamyoung.com
Other projects
Blooms of Bressingham - Planning & coordination of press event "Adrian Bloom's Day at The Bressingham Gardens"

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